The Best Radio Ads Of 2011
Mumbrella has released a list of the best metro radio ads of 2011 as voted by a panel of judges. Love this writing, acting and production! ...
Jingle Of The Month (or perhaps the year!)
Planning and producing jingles has got to be my favourite part of the job. I love music, I love ads, and making a jingle combines the best of both worlds. Last week, we recorded and produced quite possibly one of the most catchy, feel-good jingles I have heard. I just couldnt stop listening to it! Click here to listen - ...
Priority Service. Turnaround guaranteed in 90 minutes.
We all know what it's like to have a client demanding 'the finished job delivered by 2:30pm,' when they hand you a script at noon. And these days, it often seems that this is more the 'rule' rather then the exception. But now you don't need to feel bad asking for super-fast urgent turnaround for jobs like these, with our new Priority Service...
The Emotional Magic In Ads
I am reading an amazing book by Dan Hill, and in one section he talks about how successful advertising taps into consumer's emotions. There's some amazing science and research behind this, which was a real eye opener for me. It's brilliant research that's worth taking on board. Dan argues 'an over-reliance on rational messaging in ads...
Phone Us For FREE!
Here's a great way to reduce costs - cut your phone bill drastically! As a small business, every cent we can save helps - and a couple of years ago we found a way to reduce our phone bills and improve the 'connectedness' (is that even a word?) of our studios. Ezy Telecommunications is an Australian-based company with rapid repsonse, p...
Reasons To Work
From the brilliant mind of Seth Godin.... I love many of his insights, this one included. Here are some reasons we work.... For the money To be challenged For the pleasure/calling of doing the work For the impact it makes on the world For the reputation you build in the community To solve in...
Word Count
We often get asked ‘how many words fit in a 30 second ad?’ Well, nothing beats reading the script aloud with a stopwatch and seeing the duration it runs, but here’s a rough guide that may help. Medium/bright sell reads. 60 seconds: approx 150 words 30 seconds: approx 75 words 15 seconds: approx 36 words ...
CAD Can Make You Mad! (Free guide tracks)
Our friends in TV production know this story all too well; every commercial produced must now be CAD approved before being broadcast on any station. We’ve found this has put even more pressure on the already tight editing deadlines – as commercials now need to be produced with enough time for approval and for possible changes to...
Lets Do The Time Warp Again
Daylight Savings. Don’t you just love the extra long days, the clear sunny afternoons and evenings that seem to go on forever? Of course you do. Unless you live in QLD, the NT or WA – and you don’t have that extra hour of daylight to fade your curtains! When Daylight Savings kicks in, there are five different tim...
Writing Great Scripts
We all want our ads to stand out on air, and here are a few ideas that might spark some creative magic. Clearly written scripts, not overfilled to the point of absurdity, often get the best results for clients. So, the next time your client waves a 95 word novel in your face and asks you to make it into a great ad, you might like ...
Dont Just Make Ads - Make A Difference
Abe & Hanna’s trip to Myanmmar Last year, Hanna and I travelled to Myanmar, (formally Burma) to witness first hand just some of the programs run on behalf of World Vision. We traveled with a group of four other Australians, and took money into the country as there is no banking system, and it’s almost impossible ...