Blog

How To Cast The Right Voice Over Talent For Your Commercials

by Abes
in Free Resources
21 Sep 2014  |  0 Comments
 

When you're planning an advertising campaign, you need to cast the right voice over for the commercials.

But what constitutes the 'right’ voice over talent?

It can be easy to select a voice based on preconceived ideas of what we THINK a commercial should sound like, or because we've used that style before on previous campaigns.

Say for example you're selling tools. You’re probably thinking of going with a 'blokey' angle.

Sure, it makes sense - but doesn't every other tool shop do that too?

Thinking outside the box could help you stand out from the other commercials on air.

Sure hard sell, in-your-face ‘tough guy’ voice overs can work, but there are plenty of other options.

For example, it might be more effective to use a female voice over talent to sell those tools. This could really grab the attention of your target market and engage with them on whole different level. Sometimes, particularly with radio advertising, choosing an unexpected voice can have a lot more cut through.

Or did you know that research has shown that male voice overs sell cars better than females, but female voice overs sell technology better than their male counterparts?

As The Gruen’s Todd Sampson says, ‘voice over artists are incredibly important for advertising.’

Here's an excerpt from the ABC TV show.



With over 50 unique voice over talent on our books, we can help you cast the right voice over talent for your commercials.

Listen to demos here, and contact us to discuss your specific requirements.


Author: Abes

 
Leave A Comment

Name *

Email * (will not be published)

Website

Comment *

Include image...

Please type the characters you see below

Visual verification
Hard to read? Click here for a new code.

 

Abes Audio Logos

 

Abes Audio

Audio that makes you listen.

For over 15 years, Abes Audio has produced a diverse range of audio products for our clients, including:

  • TV, radio and online commercials
  • eLearning material
  • Custom music and advertising jingles
  • Translation and international narrations
  • Audio post, sound design, and much more

Our team of specialist audio producers, composers and voice talent have produced thousands of commercials, hundreds of jingles and many hours of sound design for various projects.

How can we help you?

Get in touch.

Simply brief us with your specific requirements and we'll be in contact to discuss your first project in greater detail. Some T&Cs apply.

Name  *

Phone  *

Email  *

Message

QuickQuote
Office: 2/65 St John Street, Launceston, Tasmania, AUS, 7250
57 Devonport Road, Quoiba, Tasmania, AUS, 7310
Postal: PO Box 1017, Launceston, Tasmania, AUS, 7310
Email: production@abesaudio.com.au
Fax: +61 (03) 8610 2108
Phone: +61 (03) 6424 2466
YoutubeGooglePlusLinkednfacebook logo
login careers
Preloaded imagePreloaded image