Should You Scrimp or Splurge? How Not to Make Your Ad a Waste

by Abes
in Recent News, Free Resources
17 Feb 2016  |  0 Comments

Companies differ in how much they allocate for their marketing spend. Some scrimp, thinking that if they don’t spend they save; while some splurge with the philosophy ‘marketing is an investment’ always in mind. Which one should you follow for your company?

The Choice between Scrimping and Splurging

Henry Ford said ‘Stopping advertising to save money is like stopping your watch to save time.’ So to stop spending on the marketing of your business is a big no-no. If you think that you can save money by not spending on marketing, you are totally mistaken. You actually don’t save money, instead you risk losing money as your business loses traction in the minds of your customers and begins to lag behind competitors

To be overly frugal is also not a good idea. According to Morris Hite, ‘There is more money wasted in advertising by underspending than by overspending.’ One important thing to remember though, just because you should avoid underspending, doesn’t mean you have to carelessly squander your marketing budget.

How to Make Good on Your Investment

Producing radio advertising jingles or TV ad jingles will require a portion of your overall marketing budget. So how can you maximise your investment? What makes an ad successful and how can you ensure it provides a good return for your business?

The key is in crafting a good marketing plan and getting the right resources to execute this.

When creating a marketing plan, there are two main things that you should include. The first is brand development or refinement, and second is the ongoing brand promotion and advertising. You should detail in these two areas what strategies, materials and medium you will use to reach your campaign goals.

The second phase, (the execution of the plan), is vital to your marketing campaign. Here you should look for professionals who have the expertise to help you carry out the plan and help you achieve your marketing goals. Hiring talented script writers to create the script and getting professional voice over talent to record it are some of the steps you need to take. Only in having an experienced, skilled and professional group of experts can you ensure that you make good on your investment.

Abes Audio assists hundreds companies with all their creative requirements, from the script writing to final audio production. We write scripts for radio and TV ads, create jingles for ads, and also provide voice over talent for any type of audio production. We’ll ensure that your production gets heard and gets noticed by your target audience.

Author: Abes

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