Radio production that's creative & fast.
Stand out on air!
Stiring emotion, sparking action & building your brand.
How is your radio advertising working?
Radio advertising is a powerful, cost-effective way to communicate. But the creative needs to be right. Producing radio commercials that work is a combination of casting the best voices, selecting the right music and finessing the final mix.
Abes Audio are the radio production specialists. With access to premium voiceover talent, our team of specialist radio producers and a music library of over 40 000 tracks, your radio ads will stir emotion, spark action and build your brand.
Plus, Priority Service means you can be on air this afternoon!
Listen to some of our radio ads below.
Login makes your job easier.
1. Track all your commercials.
View scripts, make changes and download your completed radio commercials.
2. Get more creative control.
Listen to thousands of music tracks, shortlist your favourites and request the winner.
3. See the ETA.
Check job status, cost and estimated delivery time. All online!
4. Jump the email queue.
Load scripts straight into our system for even faster turnaround. (Get on air this afternoon!)
Get a free login here.
3 tips for an effective radio commercial.
1. Keep the message simple.
One single message or one offer in your radio ad means you leave the listener in no doubt as to your message. Hearing multiple points in an ad can be like trying to catching a bucketful of ping-pong balls - it's difficult to grab one when there are so many options! Watch how a simple, effective radio ad can increase your online traffic here.
2. Less is more.
Resist the temptation to over-fill your ad. Too many words, and the message can easily get lost.
A good rule of thumb: at medium pace, a 30 second radio commercial has 72 words.
3. Cast the right voice.
The right voiceover talent is crucial to the success of your radio commercial. Knowing your target audience is the first step to casting the right voice, but that's not the only thing to consider. Did you know that females are more suited to technology, but male voices sell cars better? Or, you might like to cast an unexpected voice for extra cut-through. Talk to us if you'd like some ideas.
Listen to some of our radio commercial production here.