In 1998, founder and owner Abe Udy started the business in his bedroom with an old
computer, fax machine, dial-up internet, and a microphone tucked between the shirts in his
Abe’s idea was to utilise emerging MP3 technology to allow him to record and email audio files to his clients, and he began producing TV and radio commercials for a handful of regional broadcasters & ad agencies. The clients loved Abe, the fresh voice over talent, and the fast turnaround.
* Listen to Abe talk about the early days of the business in this podcast.As the years passed, Abe’s passion didn’t waiver as he built a strong team of producers, customer service specialists, and voice over talent that his clients loved and could rely on. His passion, vision, and foresight continued to be at the heart of the business.