Six Things Podcast Creators Should Avoid
Posted On: May 31, 2023 Written by: Abe Udy
When you’re producing a podcast, here are six things you should avoid:
1. Failing to Plan:
Don't dive into podcasting without proper planning and preparation. Plan episodes and create a content calendar to ensure a consistent release schedule. It's also essential to take the time to outline your show's format, topics, and target audience.
Think about the ‘WHY’ - why are you creating a podcast, and why should people listen? Planning ahead will help you stay focused. If you fail to plan, you’re planning to fail!
2. Poor Audio Quality:
Sound quality is crucial for a podcast because people often equate poor audio quality with poor content quality. Avoid recording in noisy environments or rooms with many hard surfaces, as this can result in echoey, poor-quality audio.
If you aren’t able to record in a professional studio environment (like many podcasters), ensure the room has plenty of soft furnishings. You’ll also want to invest in good microphones, and we recommend Australian-designed Rode mics. If you’re not an audio expert, a Rode USB microphone that connects directly to your computer will be sufficient; it’s simple to set up, and you won’t need additional audio equipment.
Test your audio setup before recording your first episode to ensure clear and professional-sounding episodes. Also, be mindful of any external background noise that might be recorded.
3. Overlooking Editing and Post-Production:
Don't neglect the editing and post-production process. Professional podcast production
will make sure mistakes, awkward pauses and or irrelevant sections are edited out. Intros, outros, music, and sound effects (where needed) can also be added by the audio producer.
However, be careful not to overdo it, as excessive editing can distract from your content. You’ll want your podcast to have a natural, authentic flow, and a good podcast producer will help to make this happen.
4. Lack of Consistency:
Consistency is vital in podcasting. Don't release episodes sporadically or go on extended breaks without informing your audience. Instead, stick to a consistent release schedule, and communicate any changes or breaks with your listeners to manage their expectations.
Many podcasts have started with a bang but die out a few episodes later with a whimper. Unless you’re starting with a large existing audience (and most podcasters aren’t), finding an audience takes time and persistence. Don’t give up!
5. Ignoring Your Listeners:
Podcasting is interactive, so don't overlook listener engagement. Encourage your audience to provide feedback, suggestions, and questions. Respond to listener comments, messages, and reviews to build a community around your podcast. Engaging with your listeners not only strengthens your relationship with them but also helps you understand their preferences and improve your content.
6. Being Self-Focussed:
We’ve all heard panel-based podcasts where the hosts wax lyrical with meaningless banter for the first 10 minutes. Sure, an authentic connection with your audience is essential, but get to the point! Your listeners are likely time-poor and are listening to the podcast to gain something from your expertise.
Think about the listener. What do they care about? (Hint - it’s likely not about you.) If you always approach your podcast with the audience in mind, you’ll provide sharper, more meaningful content.
Need help creating your podcast? From initial technical advice to podcast production, we can help you create and launch a podcast your audience will love.
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