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Posted On: Mar 23, 2022 Written by: Abe Udy
It’s not about creating insta-worthy moments on an hourly basis.
It's not about having the flashiest logo. (My 1998 logo certainly wasn’t - see below!)
And it’s not about using the latest technology.
It’s about Just. Showing. Up.
When you consistently show up, you build currency.
This is no get-rich-quick scheme.
It takes time, grit and courage to show up today. And the next day. And next week. And next month. And next year.
Consistently showing up builds trust. And when people trust you, it doesn't matter so much if the market gets tough or a new competitor has invaded your space.
There’s currency in consistency.