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The Power Of Routine

Routine goes hand-in-hand with creativity. While it might sound bland, boring and the antithesis of anything creative, I think that routine can unlock the best creative ideas in all of us.

I grab a coffee every Wednesday morning and head to my local library. Granted, it has some stunning water views and catches the best of the morning sun (thanks, Devonport City Council!), but that’s not the only reason I go there.I love the predictable rhythm of the routine. Wednesday morning is my time to think and write. Time to step back from thinking about running a voiceover agency or jingle production company. Wednesdays are a time to look at the bigger picture, work on strategic planning, and collect my thoughts. 

It’s locked into my diary, and just walking to the building and up the stairs gives me a real sense of excitement and purpose. I arrive early enough to find ‘my’ spot, open the laptop, and settle in. The predictable hushed library murmurs mixed with parents ‘shooshing’ their toddlers provide a soundscape I've grown to really appreciate. The routine is a trigger - and it’s helped the creative ideas start to flow.

The view from my local library

Time To Develop Our Vision & Core Values

These Wednesday mornings have given me time to develop and write our Vision and Core Values.

Abe’s Audio is a leading audio production house renowned for exceptional service, creative excellence, and outstanding talent.

1. Build Relationships

2. Chase Creativity
3. Live Generously

Beyond platitudes on the office wall; I hope our Core Values become woven into the fabric of Abe’s Audio. Then, they’ll help drive our strategy, influence the decisions we make, and shape our culture. It’s encouraging to see this happen already - and it’s because I've had time to develop and communicate them with our team.

Time To Think About The Future

I’ve spent time thinking about what the future for our industry might look like and what we need to do to help our clients as things change.

For example, in recent years, there has been an explosion of growth in the podcasting world. Thousands of businesses and individuals have become (or want to become) podcasters. We’ve used our deep experience in audio editing and commercial production to specialise in podcast production. It’s been invaluable having dedicated time to think about how we can best help our clients in these changing times.

Podcast studio

Time To Write

I’ve written website copy, marketing plans and blogs (including this one!)

Anyone who has even written web content will know that writing for humans while keeping the Google SEO machine happy is difficult. Peppering content with keywords might be what the algorithm likes, but it’s often not how people talk. Writing authentic content that clearly shows the reader how we can add value takes time - and it’s something I’ve been able to invest in during my library sessions.

It’s great to step away from working ‘in’ the business and dedicate time to working ‘on’ it, and I’m fortunate to have a fantastic team at Abe’s Audio who shoulder the load and free me up to do this.

My Wednesday morning library sessions have become a real highlight of my week, and if I miss one for any reason, my week just doesn't feel quite the same.

There’s power in routine. 

Abe Udy

Abe is the founder of Abe's Audio and started the business in 1998 from his bedroom with an old computer, fax machine, dial-up internet, and a microphone in his wardrobe. Today, he leads a team that provides audio production and voice overs to media, agency, eLearning, video & creative clients around Australia and beyond.

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