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Posted On: May 8, 2023 Written by: Abe Udy
Jingles have been around for almost as long as advertising itself. From the advertising jingles of the 1920s and 30s to the modern-day earworms, they’ve always played a significant role in building brand awareness and creating a lasting impression on consumers.
But what is the key to an effective jingle, and why should why businesses should engage a professional jingle production company to create an effective ad campaign?
An effective jingle has four key elements. It’s catchy, memorable, engaging and simple.
A catchy jingle is the first step towards creating a successful advertising campaign because it will grab the listener's attention and stick in their minds. A catchy jingle can potentially turn a product into a brand, create brand recognition and even brand identity.
One of the most successful, catchy jingles of all time is the original McDonald's "I'm Lovin' It" jingle - made famous by Justin Timberlake. This jingle is short, catchy and has a simple melody, which makes it easy to remember. It has helped McDonald's create a unique identity that is recognized worldwide.
Creating a memorable jingle is crucial if you want your advertising campaign to be successful. Memorable jingles can be easily recalled by the listener, even after hearing them just once.
A great example is the "Kit Kat" jingle from the 1980s. It has a simple melody and a catchy phrase that sticks in the listener's mind long after the commercial has ended.
An engaging jingle captures the listener's attention and keeps them engaged throughout the advertisement. An engaging jingle can create a strong emotional connection between the brand and the consumer, increasing brand loyalty.
The iconic Australian “I Feel Like A Toohey’s” jingle is a great example and has recently been bought back to life by Australian agency Thinkerbell. Reflecting the rich history of the Tooheys brand, the jingle draws on nostalgia to resonate with existing fans - and connect with new ones.
Ensuring a jingle is simple is a crucial element of your advertising campaign because it will easy to understand (and recall.) A jingle that is complex, convoluted and full of words will confuse the listener and distract from the brand messaging.
If a listener has to use energy thinking about the message and trying to understand it, they will switch off. Easy-to-remember lyrics and a clear, simple-to-understand message should be your aim.
Creating a great jingle is not simple. (Even though the jingle needs to BE simple!) It requires a deep understanding of music, recording, marketing and branding. Therefore, businesses and marketing executives should always engage a professional jingle production company to work on their project.
A jingle production company has the expertise and experience, and will work with the business to understand its brand, messaging, and target audience, creating a jingle that resonates with the consumer. They can also provide valuable insights and advice on the music composition, lyrics, and overall jingle production. Sometimes what works on paper doesn't work musically - and an experienced jingle production company can help guide you throughout the process.
An effective jingle is catchy, memorable, engaging and simple. Working with a professional jingle production company to create a jingle for your brand will ensure your advertising campaign resonates with the target audience, reinforces brand messaging, and ultimately leads to increased sales.
If you want to do that for your brand, speak with us today.