Voice Over Artists
More Detail About Our Jingle Packages
Posted On: Jul 21, 2022 Written by: Abe Udy
Keep your brand top of mind.
We’re all hardwired to remember and recall music. So when music is combined with an advertising or branding message, that message sticks in our minds. That’s why advertising jingles are so powerful.
For over 20 years, Abe’s Audio has composed and produced hundreds of jingles for businesses and brands. From catchy retail advertising jingles to polished brand music tracks, our composers can work in any musical genre to create a jingle that works for your or your client's business.
Don't know where to start? No problem. Our jingle specialists will guide you through the process - from initial briefing to final delivery.
Like to know more? Please contact us, and we'll walk you through your options.
Jingle Package Examples
Listen to examples below, or click here for individual samples.
Lite:
- 5 seconds.
- Also known as a 'jingle logo' or 'sonic trigger', this short 5-second jingle is designed to be used at the end of a voiceover.
- Lyrics should only include a business name or slogan.
- Male vocals only.
Starter:
- 15 and 30 seconds.
- Designed for very tight budgets, this package uses existing production music and adds a custom vocal to the tail.
- Lyrics should generally only include a business name or slogan.
- Male vocals only.
Premium:
- 15 and 30 seconds.
- Also known as a 'top & tail' jingle, this jingle package is designed to be used with a voiceover.
- Includes customised music composed and produced based on your brief. Up to 2 rounds of changes can be made.
- A business name and a slogan can be included.
- Male or female vocals can be requested.
Pro:
- 15 and 30 seconds. (If you need longer durations, talk to us.)
- Package includes a variety of full vocal, top & tail and instrumental versions.
- Our most popular jingle package; it provides ultimate flexibility and plenty of options
- Includes customised music composed and produced based on your brief. Up to 2 rounds of changes can be made.
- Allows unlimited lyric options as they can be sung throughout, much like a ‘song’.
- Male or female vocals can be requested.
Glossary
We try not to use industry jargon, but sometimes it's difficult not to.Here's an explanation of some of the terms we reference in our rate card.
Library Music
The Starter package utilises existing 'library' music and is perfect for tight budgets. Based on your brief and the lyrics required, we’ll select two suitable tracks from our extensive production music library. Because the music has been pre-produced, no changes can be made to the track. We use high-quality, non-exclusive production music, so there’s a slim chance it could be heard elsewhere.
After we’ve selected the two best tracks to suit the lyrics, we’ll create two different demos, using a professional vocalist to record lyrics for both. You can then select your preference before your jingle is finalised.
Custom Music
By far our most requested option. We’ll work with you to create a brief before composing, recording & producing the music for your jingle from scratch. The music will be completely original, meaning changes can be made if required. It will not be heard elsewhere and is yours alone to use.
You can make up to two rounds of changes to your jingle (if required) before it’s finalised. Music style, instrumentation, tempo and lyrics can all be modified. However, we’ve found that if any changes are requested, they’re usually only minor. We work hard with our clients to get the brief right because a clear brief will ensure only minimal (if any) changes are needed.
Versions & Edits
Instrumental: A music-only version of your jingle. A voiceover is often combined with this, particularly for a radio commercial.
Tail lyrics: Singing at the jingle's tail (or end). These usually only include the business name or slogan but can sometimes include both. A voiceover is often combined with this, particularly for a radio commercial.
Top & tail lyrics: Singing at the jingle's top and tail (the start and end). As above, these usually include just the business name or slogan but can sometimes include both
Full sung lyrics: Singing throughout the jingle. More like a ‘song’, a full-sung jingle is created in such a way that it includes a catchy top & tail, with the lyrics in the middle able to cover more detail.
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Script Writing & Voiceover Insert
Our Premium and Pro packages include a free voiceover with your new jingle. We can write and record a script with one of our professional voiceover artists to create a ready-to-use radio, TV or digital commercial. Using one of our voiceovers will help your commercial stand out, and you can request the same talent for future commercials to ensure consistency.
Please let us know if you'd like a voiceover included in your jingle package.
Usage
Your jingle is yours to use on TV, radio or digital platforms forever, with no additional fees to pay. Simple.
Please note: Starter packages are not licensed for national broadcast. Talk to us if you need clearance.
If you work for a broadcaster, an advertising or creative agency and we invoice you, a 15% discount applies.
Like to know more? Talk with our team to find the right jingle package. We’ll work with you to develop a brief and walk you through every step.
