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Posted On: Jul 4, 2022 Written by: Pete Cornish
The script is written, the crew is organised, and production is practically ready to roll.
But hang on, who’s going to be the voice over actor that’s going to deliver the vital messages?
Whether you’re creating a corporate video, a commercial or digital content, there’s a lot to organise. However, don’t leave thinking about the voice over actor to last, because it’s one of the most important parts of the project. This is the person who will represent your company, so it’s important to get the right match for your brand and target audience.
In this blog, we’ll look at some of the most important points in choosing a voice over actor.
Who is the target audience for your production? This is important because to be effective, the actor’s voice will need to connect and engage with the audience. Consider the different voice over actors that may be required, for example, to narrate a corporate video for an accountancy firm, compared with a commercial to sell a car. No single voice talent is suitable for all types of voice overs.
Knowing your target audience goes hand-in-hand with knowing your product. Whether you’re promoting a brand, a product, a service, or creating an internal company video, it’s important you know your product. Getting ‘inside’ the product will not only help you speak clearly to the target audience, but it will also help you choose the right voice over actor who will best represent whatever you’re promoting.
Think about what you’d like your target audience to feel. Do you want them to be happy, secure or positive, or do you want them to feel concerned, sad or empathetic? The voice over actor’s tone will deliver the message in a way that will impact how your target audience feels. Then they’re more likely to take action.
Should you choose a male or female voice over actor? Think about who’ll best connect with your target audience. There are no hard and fast rules, but imaging who your audience is will help you select the most suitable voice over actor for the project. For example, if young mums are the target, would an early-30s female voice be most suitable?
What pitch and tone will work best? Conversational and authentic is an increasingly popular style, because more than ever before, people are drawn to authenticity. The audience will likely connect more with an authentic delivery from a voice over actor, rather than one that is a forced, hard sell.
Even if your production is small, it’s worth asking – and answering – these questions, because if you choose the right voice over actor, you’ll likely use them again and again. Having a consistent voice is important to delivering a cohesive message to your target audience.
If you don’t know where to start in finding and booking the perfect voice over actor for your project, we can help. At Abe’s Audio, our team can find the perfect voice to suit your needs and assist every step of the way. Simply brief us as to the gender, age range and style of voice over that you’re looking for, and we can make recommendations.
If you already have an idea of the type of voice you’re after, you can also find your perfect voice over actor match on our website. You can search, filter and download demos to find the right talent for your project.