Our jingle maker shares 4 tips for creating successful jingles
Here are 4 things to consider when you’re thinking about creating a jingle.
1. Less is more!
Don’t be tempted to fit as much information as you can in the lyrics. Like a great song, the best jingles have words that rhyme and flow and it can be difficult to do this well if there are too many words to fit.
2. Think about your target market
A common trap some people fall into is having a jingle creator compose a jingle in their favourite musical style. It’s important to leave your personal preferences behind and think about what style of music will resonate most with your target market. Think about the specific demographics and what would best engage them.
3. What’s the hook?
All great jingles have a clear ‘hook’ - a melody and lyric usually at the start and end of the jingle. Often it’s the business name and positioning statement, but sometimes it may JUST be the positioning statement by itself. Regardless, it’s important that the jingle maker creates a strong hook on which to base your jingle because usually that is what sticks and is most easily recalled by the consumer.
4. Start somewhere
Sometimes, you might not be able to find the words to describe exactly what you’re looking for or you may not really know what you want. We hear it all the time - “I don’t know what I want, but I know what I don’t want!”. In these cases, an experienced jingle creator will simply start somewhere and create a draft piece of audio for you to listen to demonstrating some musical and lyrical ideas. Even if you don’t love the initial creative idea, this first draft will at least help to get the conversation started. Sometimes it’s a springboard to something even better, but in most cases the first draft is often met with ‘I love it!” The key thing is - it’s important to start.Get a quote