JINGLES

Jingles : I'm Lovin' It...

Just 3 words and 5 notes in this very catchy advertising jingle - and you can’t help think McDonald’s!

Never mind that Macca’s paid Justin Timberlake $6 million to record the vocals (and no, he’s not your traditional jingle maker,) this short jingle is fresh, memorable and captures the essence of the McDonald’s brand beautifully. We’re all hardwired to remember and respond to music - and when that music is combined with an advertising or branding message, it sticks in our minds.

For over 18 years Abes Audio has been a jingle creator of choice for hundreds of businesses, agencies and brands, creating catchy advertising jingles and brand music tracks that resonate with various target audiences. Our dynamic team of composers, producers, musicians and vocalists will collaborate to bring your brief to life and create a jingle that stands out and is a key component of future ad campaigns. That’s music to your ears!

Listen to samples of our work below.

Samples of Our Work

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Our Jingle Maker Shares 4 Tips For Creating Successful Jingles

Here are 4 things to consider when you’re thinking about creating a jingle.

1. Less is more!

Don’t be tempted to fit as much information as you can in the lyrics. Like a great song, the best jingles have words that rhyme and flow and it can be difficult to do this well if there are too many words to fit.

2. Think about your target market.

A common trap some people fall into is having a jingle creator compose a jingle in their favourite musical style. It’s important to leave your personal preferences behind and think about what style of music will resonate most with your target market. Think about the specific demographics and what would best engage them.

3. What’s the hook?

All great jingles have a clear ‘hook’ - a melody and lyric usually at the start and end of the jingle. Often it’s the business name and positioning statement, but sometimes it may JUST be the positioning statement by itself. Regardless, it’s important that the jingle maker creates a strong hook on which to base your jingle because usually that is what sticks and is most easily recalled by the consumer.

4. Start somewhere.

Sometimes, you might not be able to find the words to describe exactly what you’re looking for or you may not really know what you want. We hear it all the time - “I don’t know what I want, but I know what I don’t want!”. In these cases, an experienced jingle creator will simply start somewhere and create a draft piece of audio for you to listen to demonstrating some musical and lyrical ideas. Even if you don’t love the initial creative idea, this first draft will at least help to get the conversation started. Sometimes it’s a springboard to something even better, but in most cases the first draft is often met with ‘I love it!” The key thing is - it’s important to start.

For more about how our senior jingle maker approaches writing and creating a jingle, click here.

The Process Of Creating Jingles

We’re often asked ‘how the process works’.

Here are some of the most common questions.

  • How long does it take from the initial briefing to receiving the final jingle package?
    Usually it’s best to allow up to 10 working days, but you’ll often receive the first draft much sooner. Our senior jingle maker will call you to work through the brief and discuss ideas, and in most cases you’ll receive the first cut within a few days for your feedback or approval.
  • Can I make changes?
    Yes. We allow up to 2 rounds of changes in every jingle package, and usually if more then 2 rounds of changes are required we probably haven't gotten the brief right in the first place! The onus is on us to make sure we understand your brief clearly so any changes required are minimal and the first draft is well on the way to being just what you’re looking for.
  • What if I don’t really know what I want?
    That’s OK. We work with clients all the time who don’t have a clear idea of what they want or who are unable to put it into words. A professional jingle creator will help to create a brief and draw a starting point out of you (see point 4 above) for the composer to work with.
  • Do I need to pay a recurring licence fee to use the jingle?
    No. You are free to use your jingle on any media, in perpetuity.

Do Jingles Still Work?

Jingles can have a stigma attached to them of being cheesy and ‘out of touch’. However, it can’t be argued that the human brain is hardwired to respond to music - which is why the power of a good jingle should never be underestimated regardless of a particular trend.

A well produced jingle with planned, consistent media spend will reap great results, while conversely a poorly produced or dated jingle used spasmodically on air may not work as well.

Our highly skilled jingle makers use the latest studio production techniques and musical elements to produce contemporary sounding jingles that will stand the test of time - and stand out.

An Experienced Jingle Creator

At Abes, we began composing jingles in the early 2000s and have since produced over 400 individual projects. We’ve learnt a lot since creating our first few jingles (some of which are still in use today) and draw on these years of experience as we interpret a client’s brief and turn the words on a page into music.

Every brief is different and while there are common threads running through many of them, our jingle creators start from scratch with every project to create a unique production. You can rely on our years of experience in creating jingles and know that we’ll work with you closely through the production process; from the initial briefing to final audio delivery.

Flexible & Easy

Priority Services

Priority Services

When you need audio urgently, we’ll deliver with priority turnaround.

Enjoy Creative Control

Enjoy Creative Control

Direct talent yourself and select from thousands of music tracks.

Streamline Workflow

Streamline Workflow

Send scripts, review jobs and download audio online – anywhere.

Inspiration

Inspiration

Need a creative breakthrough? A fresh perspective is a call away.